Tuesday, September 20, 2011

Holographic Displays...Is it Real?


For retailers, marketing professionals and product branding specialists, the utilization of new technologies has become a standard approach to conducting business. 
Print, TV and radio which once dominated advertising and marketing has given way to Augmented Reality (AR), engaging digital signage (DOOH) and stunning 3D optical presentations. “Emerging Technology” has "virtually" taken command of just about every facet of advertising and information dissemination. It’s true that in today’s “media” dominated landscape it takes much more to attract consumer attention.
Today’s successful advertising paradigm has shifted in directions never before seen or imagined. The “stuff” of Star Wars proportions has made it into the consumer consciousness. The next generation of visual marketing and product branding must engage the consumer on their level. Might I suggest the holographic display?
EventWorks, Inc. has been working with an example of this technology for some time in the form of the dreamoc™ 3D holographic display. For those of you not familiar with this technology, it allows for real objects to be placed within a triangular chamber and magically aligned with dazzling high definition holographic impressions. Utilizing 3D motion graphic animation, a product’s brand story can be told in true holographic form. The result is a dynamic holographic presentation alongside the displayed product, which can increase product sales exponentially.
Our dreamoc™ display system, created by RealFiction attracts consumers like moths to a flame. The beautiful and engaging images deliver product benefits and brand messages that convert curious consumers into informed and motivated purchasers! Retailer ROI is measured in generated sales as a direct result of the visual attraction of the display.
The affordable dreamoc™ comes in configurations that meet both budget and expectations. From the smaller and price friendly Scandinavia180, to the four sided Scandinavia 360, dreamocHD and larger dreamocXL, the effects are all the same….unbelievable.

The dreamoc™ line of holographic displays brings the virtual experience of your product right to your retail, trade show or museum floor.
dreamoc....It's all about the "Visual Magic"

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